experience design
innovation
Where others see a problem
we see an opportunity for innovation
- it springs from observation
it's observing the explosive adoption of active RFID in electronic tolling and imagining how else it could be used to automatically manage vehicle-based transactions - from parking to speeding.
- it springs from personal need
it's packing your toddler's bag for an afternoon out and realizing there could be a faster and more convenient way to take juice.
- it springs from insights developed by market research that drive highly facilitated ideation workshops
it's a one or two day offsite workshop, built around specific consumer insights, that brings together clients with domain expertise and creative thinking agents, who typically producie 100 + new ideas for concept writing, optimizing, and embedding.
- it springs from 2 or 3 people kicking out wild ideas
It's leaving "no" at the door of a closed room with a whiteboard and throwing pie at the sky. What sticks gets sorted out later.
it's the kind of stuff we do...
innovation